Looking at how the dada influenced the contemporary art world through the likes of Jeff Koons whom is known as the reincarnated Marcel Duchamp.Jeff koons is a American artist known for working with the pop culture much like Andy Warhol. Through his obsession with the popular culture his work addresses the concept of banality and formalities seen in society. Much like marcel duchamp’s readymades did. He in a way mocks the bourgeoisie. Jeff koons once said ‘There are a lot of other people who think about Andy and the links between us more than I do myself. OK, we’re a product of Duchampian history. [Marcel] Duchamp is the person who worked hardest to put art into the realm of the objective and I’ve never stopped wanting to follow him down that route.’
To Koons Marcel duchamp is his role model and inspiration for his works .
Below is Jeff Koons Ilona (made in heaven) 1990 Koons claims its the
‘the equivalent of the bicycle wheel? Is it the apogee of objective art since the bicycle wheel? I’d say that it is. I think that it’s more objective than the packet of Brillo.’ Here Koons is claiming his ‘made in heaven’ is a reincarnation of Duchamp’s Readymade Bicycle. Both Duchamp and Koons work are art as a form of activism for their cultural and political beliefs. To me the similarities I see in both works discuss the banality of forms and function seen in the popular culture.






